Getting Started with Campaigns
Campaigns on AE are pretty straightforward. They allow you to use real social data to optimize your ad campaigns. They also help you to make sure that your ad campaigns are sent to the users who will get the most out of them.
In a campaign, you select groups of members and then create an email campaign as well as an ad campaign on Facebook and Google.
Using our built-in campaign integration will save you a lot of time (trust us, we know!) and make exporting your members really easy.
If you like the sound of this, read on below or watch the video for those of you who don't want to read.
Starting a Campaign from Scratch
If you haven't created a campaign yet, you're going to see a pretty blank screen on the Campaigns tab.
The first thing you need to do is create a group of members you want to target with your campaign. You can create campaign members from lots of places:
- Members Tab
- Logins Tab
- Activity Tab
The best thing to do is think about the types of members you want to target first and then use our dashboard to find them.
So let's pretend I'm managing a band called Wyld Stallyns. Excellent!
My All-Time Engaged Members
Let's say I want to get a list of every member that has EVER talked, watched or engaged in anyway with my band. So I go to the Members tab.
This page gives me a list of everyone who's engaged with my band. I scroll to the bottom of this page and click the Start Campaign button.
My Recent Facebook Users
For another campaign I want to target all the members who've engaged with my band on Facebook in the last 30 days. I click on the Activity Tab.
Now change the time drop-down to say "Last 30 Days" and click on Active Members.
Now I'm looking at members who've been active with my band over the last 30 days. By selecting Facebook from the Domains drop-down, I've now selected only Facebook users.
Now I have a list of everyone on Facebook who engaged with my band over the last 30 days. I scroll to the bottom of this page and click the Start Campaign button.
There are lots more ways to cut the data and find the right group of members for your ad campaigns. So have a play around and see what you can come up with.