Segments Basics

Segments allow you to quickly see members who perform defined social activities (ex: using your brand's hashtag, retweeting your brand's account, etc.) 

Every time a brand is entered into our engine, we automatically create a default segment called Basic Social Listening that tracks basic brand signals like the above examples.

To really understand how your members interact with your brands at a deeper level, you can create your own segments. This is perfect way to set up tracking for key campaigns, events or online promotions.


Next Step -> Create a custom listening segment of your very own!


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