Every person in your dashboard is known as a member. Over time, AE collects relevant data about your members. Member records grow as members engage in social media and sign up with other social media accounts using AE Connect.
The usefulness of AE depends on your members. You will be using your members as a jumping-off point for many of your business tasks, such as:
- Using segments and groups of members
- Filtering members by specific types of data
- Creating ad campaigns
- Finding your most engaged audience
- Seeing who opts in to your brands' newsletters