What is a Brand?
You can set up and track data in AE based on brands. Brands can include a property that you own (like your own coffee shop) or a property that belongs to a competitor (your worst enemy's coffee shop).
Appreciation Engine tracks key behaviors that your members exhibit against the brands you've put into Appreciation Engine. Having up-to-date and complete lists of brands makes a big difference in terms of the value of the data.
Best Practices for Adding Brands
We want you to get the most out of every brand that you add. Here are a few recommendations to keep in mind whenever you add a new brand:
- Create brands for properties that you do not own. Create brands for your competitors, potential sponsors, partners, or any other key brands that interest your business.
- Add as much detail as you can for each brand. The more detail we have around a brand, the deeper Appreciation Engine's tracking can go. The deeper the tracking, the better your data will be.
- Double-check that all the information you've added is correct. You don't want to be tracking the wrong brand or a meaningless typo.