Activity & Registration Basics

Our engine tracks your users' key behaviors in terms of the brands you've put into AE. So, having the right activities tracked makes a big difference to the value of the data.

Types of Activities

By default, we track a wide range of basic activities your customers do online. We call this Basic Social Listening.

If you are using our AE Connect solution, we also track a range of user information during registration, as well as website visits. All this information is available from our Registration tab.

You can also track custom activities by entering them into our dashboard. This is a key feature of our engine that allows you to track specific campaigns, online events, or even look at particular groups of customers who exhibit important behaviors online. Custom Social Listening activities can be added through the Segments tab on the dashboard.

So that's the basics!

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