How We Track Social Activity
Our engine looks at a lot of user behavior and social activity is a key part.
We listen to everything a user does on the social channels they've hooked up to our engine. Then we compare what they do socially against the brands you've entered into our engine. Whenever a user interacts with a brand you've put in our engine, we score and store that information. We call this filtering.
This is a complete list of the channels we listen to:
You can also add custom tracking to our engine with Segments.