How We Track Social Activity
Our engine looks at a lot of member behavior and social activity is a key part.
We listen to everything a member does on the social channels they've hooked up to our engine. Then we compare what they do socially against the brands you've entered into our engine. Whenever a member interacts with a brand you've put in our engine, we score and store that information. We call this filtering.
This is a complete list of the channels we listen to:
You can also add custom tracking to our engine with Segments.