Add a Brand

Start by clicking the "Brands" button, located next to the globe on the top left of the dashboard.

Then click "+Add Brand", located at the bottom of the left-hand sidebar.

Edit Brand Page

Start by getting familiar- click on "Brands Page Tour"!

Name your brand and enter in the official brand website and/or Wikipedia page as needed.

Brand Image

There are two ways to add a brand image.

1. You can upload it manually. If you do so, make sure the image is square and at least 400px by 400px

2. Fill in your Social Page details and our engine will automatically pick up the brand image. The image will automatically update whenever the Twitter account image changes.

Click the "Save" button when you're finished.


Social Pages

Fill in as many of the brand's social channels as you can. The more channels, the better our engine can listen to customer activity.

Tip: For the Primary hashtag field, don't include the "#".

Click the "Save" button when you're finished.


Streaming Pages

If streaming services are applicable for your brand, fill in as many as you can. Again, the more completely you can capture the brand details, the better our engine can pick up information.

When you're entering information for Spotify and Deezer there are two different fields to fill in:

  1. Artist Page - put in your artist page. This is where AE does the listening for song plays etc.
  2. User Page - put in your user page. Creating a user account on Spotify and Deezer is required for creating playlists. Make sure you add this user page so we can track playlist follows.

Click the "Save" button when you're finished.

That's it! You've just added a new brand to the engine. Now we'll start to pick up key member behaviors.


Next Step -> Learn how to change a brand image


How did we do?